Filled wafer with caramel (35%) and cereals (7%) covered with milk chocolate (39%).

Crispy filled wafer, chewy caramel & crunchy cereals covered in smooth milk chocolate

No artificial colours, flavours & preservatives

A  delicious bars of crispy filled wafer, chewy caramel, crunchy cereals covered in smooth milk chocolate.
LION® was launched in th UK in 1976 by Rowntree Mackintosh under the name "Lion Bar", with the strapline "Crunch it, chew it. When you feel like a great big bite" and was soon a roaring success with consumers..
It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978.
In 1988 is was re-branded LION® and now is available in over 40 countries worldwide.
The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades.
The 1980 TV advertisements 'In the wild' featured real lions filmed on location in their natural habitat - which made for compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which again feature the king of the jungle in his natural environment.
LION® does not contain any artificial colours, flavours or preservatives.

Have you tried the peanut LION®?

A delicious combination of crispy wafer with a natural peanut filling, chewy caramel, crunchy cereals and peanut pieces covered in smooth milk chocolate.

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Good to remember: Enjoying chocolate as part of a varied, balanced diet and a healthy lifestyle, is one of life's little pleasures.

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Multipack bars - Not for individual resale

Nutritional Compass ®
® Reg. Trademark of Société des Produits Nestlé S.A.






  • FAT









  • SALT



of an adult's Reference Intake (RI)*

Energy Per 100g: 2023kJ/483kcal

*Reference Intake of an average adult (8400kJ/2000kcal)

Table of Nutritional Information

  Per 100g Per bar Reference Intake* % RI*
Energy 2023kJ 849kJ 8400kJ 10%
483kcal 203kcal 2000kcal -
Fat 22.2g 9.3g 70g 13%
of which: saturates 11.9g 5.0g 20g 25%
Carbohydrate 64.6g 27.1g 260g 10%
of which: sugars 44.8g 18.8g 90g 21%
Fibre 1.5g 0.6g - -
Protein 5.4g 2.3g 50g 5%
Salt 0.45g 0.19g 6g 3%
*Reference Intake of an average adult (8400kJ/2000kcal)
Contains 4 servings
Portions should be adjusted for children of different ages


  • Glucose-Fructose Syrup,
  • Sugar,
  • Wheat Flour,
  • Sweetened Condensed Milk (Milk, Sugar),
  • Cocoa Butter,
  • Palm Oil,
  • Whole Milk Powder,
  • Cocoa Mass,
  • Whey Powder (from Milk),
  • Maltodextrin,
  • Skimmed Milk Powder,
  • Wheat Starch,
  • Emulsifier (Sunflower Lecithin),
  • Salt,
  • Raising Agent (Sodium Bicarbonate),
  • Caramelised Sugar,
  • Natural Vanilla Flavouring,
  • Thickener (Carrageenan)

Dietary Information

For allergens, including Cereals containing Gluten, see ingredients in bold

Contains Milk

May Contain Nuts

May Contain Peanuts

May Contain Soya

Contains Wheat

Free From Artificial Colours

Free From Artificial Flavours

Free From Artificial Preservatives

Lion Bar 50g

SKU: 12007